Public Relations (PR)

There’s an old adage: “Any publicity is good publicity.”
While that may sound good and exciting in fiction, it holds absolutely no truth in reality.

In the real world, positive publicity can make a brand in a matter of hours. While negative publicity can shut down a brand in mere minutes. So how do you maintain a good reputation for your brand considering you can’t really walk up to everyone and hand them brochures anymore?

At Digital Strings, we have the answer. We appreciate the growth of social networks and recognise the importance of customizing our messages and tools to take advantage of always being connected!
This way, your business gets the chance to capture new customers who may harbour an idle interest but carry little conviction or knowledge about your products and services.

We take pride in forging strong influences and relationships with media outlets ranging from online finance, education, travel, real estate, retail, sports, HR, fashion & lifestyle, entertainment, mainline and general media. Our social media expertise boasts of a strong network of online bloggers and influencers.

Contrary to popular perception, online PR is not limited to the creation of press releases alone. In general, digital PR enhances awareness for your brand, increases traffic to your website, and improves your online business reputation. Digital PR encompasses initiatives related to content marketing, search marketing, and social media management – all combined to ensure you soar high on search engines and social media which in turn make significant changes on the traffic to your website.

• Online Media Outreach
  Our expertise in online media outreach enables us to develop media plans driven by a strong branding strategy with focus on the correct target audience keeping in mind our client’s immediate business objectives. We assist our clients in initiating contact with their prospective customers at the most opportune times.

         Some of the key deliverables covered under our Online PR service are:

• • Press Release Writing and Dissemination
  • Placement of authored articles
  • Media Tracking
  • Industry Story Participation
  • Spokesperson profiling
  • Competition Analysis
• Influencer Marketing
  Since we are well-connected with all the major digital influencers (or KOLs – Key Opinion Leaders), our influencer marketing focuses on driving home your brand’s message to the larger market through the reach of these KOLs.
  We believe that one of the more efficient ways of having your communication reach the masses is through the words of other users, albeit those with a higher reach.

• Blogger Outreach Programmes
  According to a Media & Digital Influence report, blogs were the third-most influential digital resource (31%) when making purchase decisions, only behind retail sites (56%) and brand sites (34%). Blogs were the fifth-most trustworthy source for information on the internet. At Digital Strings, we connect with a large pool of bloggers from various fields such as technology, fashion & lifestyle, business & finance, entertainment, etc. to create original content for our clients increasing their brand’s reach and creating awareness.
• Content Partnerships
  One of the best ways to promote a brand is through content partnerships with established content creators, aggregators and publishers. Through these content partnerships, we aim to leverage the content publisher’s strong follower base to have our clients’ products and services promoted subtly.