Pay Per Click (PPC)

Pay Per Click Marketing uses search engine advertising to generate clicks to your website. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising. Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. The search engine is paid every time a user clicks on the sponsored listing.

Even on social media platforms like Facebook, Twitter and Instagram, brands can buy media which takes users to the brand’s website. Though the calculations behind Search Engine PPC and Social Media PPC is a bit different, their inherent ideologies remain the same – getting more people to visit your website.

Here’s our Pay Per Click (PPC) deliverables overview:

• Search Ads
  Search Advertising is a method of placing online ads on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on web pages with other published content.
• Display Ads
  Display Ads refer to advertising that incorporates text, logos and images positioned on a website or search engine. It is different than Google’s text, or classified advertising, in that it not only includes the brand’s message, but the business’s overall brand too.
• Remarketing Ads
  Only 2% of shoppers convert on their first visit to an online store. Remarketing techniques bring back the other 98%. It works by keeping track of people who visit your website and displaying your ads to them as they visit other websites. It feels as if the ads are following you on other websites even though you left the original website some time ago..