Pay Per Click Marketing uses search engine advertising to generate clicks to your website. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising. Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. The search engine is paid every time a user clicks on the sponsored listing.
Even on social media platforms like Facebook, Twitter and Instagram, brands can buy media which takes users to the brand’s website. Though the calculations behind Search Engine PPC and Social Media PPC is a bit different, their inherent ideologies remain the same – getting more people to visit your website.